Portfolio

My Sydney Detour

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My Sydney Detour

Founder Richard Graham approached me in 2009 and since it’s conception, I have handled all of My Sydney Detour’s branding, design and web development. The premise of the business is taking tourists off the beaten track in a beautifully restored ’64 EH Holden Premier, with a bespoke and old-fashioned feel. I branded the business to fit that niche. The website you see here is a WIP, and is having features added to it daily.

Responsibilities
  • Website design
  • Website development using WordPress
  • Booking system development using PHP
  • Payment processing using eWay
  • Branding
  • Logo design
  • Print design

Graz Studio

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Graz Studio

Graz is an international eyewear company hailing from Sydney, stocked in high-end boutiques with a cult following worldwide. Founder Graham Mulcahy was previously chief eyewear designer of fabled Sydney fashion brand Ksubi. I single-handedly designed & developed the new Graz Studio site, based on some mock-ups given to my by the client. The website has many unique features including dynamic post loading, a Pinterest style scrapbook, an online store plus many other little quirks.

Responsibilities
  • Website design
  • Mobile & tablet design adaption
  • WordPress CMS development
  • Shopify Development

Perfection Upholstery

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Perfection Upholstery

After being extremely happy with my work on Leone Design, Steve Leone (director) asked me to design and develop the website for his upholstery business. It features a simple jQuery slideshow and some neat CSS3 transitions. The website delivers catered content based on the User-Agent. I designed & developed this website over 3 days.

Responsibilities
  • Website Design
  • Mobile & tablet design
  • CMS Development using WordPress

Ground Espresso

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Ground Espresso

Ground Espresso is an established cafe in North Sydney. I was asked to design a logo and the visual branding of the business. I also designed and developed the website which has some unique features- the Daily Menu and the Catering Order form.

Responsibilities
  • Website Design
  • Tablet & mobile design
  • Logo design
  • Print design
  • Visual branding

Toi et Moi Sydney

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Toi et Moi Sydney

I was asked to develop a WordPress Theme for 3 different businesses- Aussie fashion labels MadLove and Toi et Moi; and PR Agency The Wonderland. Using the clients’ designs, I created a theme which allows them full content control from background images to photo galleries to the navigation bar.

The website featured here is Toi et Moi.

Responsibilities
  • Design adaption
  • WordPress Theme development

About me

7 years experience

I am a Sydney based web designer & developer.

With 7 years freelance experience, I have amassed a gargantuan skill set from branding to design to development, from illustration to animation to video editing, from consultancy to administration.

These days I try to keep it simple and focus on what I'm most passionate about, and that's Website Design and Front-End Development. In this industry that moves at break-neck speed, I'm always keeping on top of development standards and design trends in order to make the most out of users' experiences.

My ethos revolves around 3 main aspects:

  • Usability: Websites that work on all modern platforms and browsers give the user the best experience possible on that device.
  • Readability: Using typography effectively relaxes the user and allows them to focus and maintain concentration on the content itself.
  • Simplicity: Design should be simple and effective, not complex and distracting.

I've managed over 80 clients off my own back, so my communication skills are outstanding, and I can easily work with people whether it'd be vis-a-vis or overseas.

Technically I'm extremely proficient with HTML5, CSS3, JavaScript/jQuery and Adobe CS (Photoshop, Illustator InDesign). In my own time I've started working on HTML5 Games using the Canvas element and native JavaScript.

I'm currently winding up the freelance side of things and am looking for opportunities in full-time work or contracting. I'm excited at the prospect of working with a team where ideas are bounced and brilliance is born. If I sound like your man, please feel free to contact me.

Contact

© 2016 Alex Dewez-Lopez.